An Evening with Magnolia
An unique brand experience to highlight our spring ‘24 collection. Our team bottled up Magnolia and headed out to Nashville, Tennessee to host our first dinner party with influencers, tastemakers, and VIPs. The entire evening was tied to our love for home and to savoring the simple joys of connection, aiming to leave guests inspired and keep Magnolia top of mind.
Social Strategy: Highlight the event for those not in Nashville. Show a new facet of the Magnolia brand as we reach into the influencer space. Serve as inspiration for guests wanting to create a memorable night with their loved ones all in this 2 week campaign!
strategy + community and influencer management
impressions: 4.5M | engagements: 120.1K | video views: 4.7M | engagement rate: 2.6%