Silobration ‘23

Magnolia’s 20th Anniversary

Our annual homecoming celebration this year was made extra special by Magnolia’s 20th anniversary. Thousands flock to Waco, Texas to experience the vendor fair, live music, and fall flavors.

Social Strategy: Provide a resource for guests visiting to know key event details, helpful tips, and extra surprise and delight moments. Make our online guests feel like they too are at the event from the comfort of their homes. Serve as a reason guests want to plan a trip to the Silos. 

strategy + event coverage

impressions: 21.7M | engagements: 930.3K | video views: 11.9M | engagement rate: 4.3%

Spring at the Silos ‘24

A celebration of the spring season at the Silos! A two weekend event with flourishing gardens, live music, talented artists, seasonal menu items showcasing the beauty of the season.

Social Strategy: Highlight the beauty of the season and serve as a resource to guests visiting. 

strategy + event coverage

impressions: 5.1M | engagements: 157.3K | video views: 2.9M | engagement rate: 3.1%

Total Solar Eclipse ‘24

1 month campaign for commemorative event for the 2024 Total solar eclipse. With Waco, Texas being in the path of totality we took the opportunity to welcome guests as Waco got mooned. 

Social Strategy: Provide visiting guests with need to know information and surprises scattered around the Silos.

strategy + event coverage

impressions: 1.5M | engagements: 48.2K | video views: 336.2K | engagement rate: 3.1%

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