Summer ‘24— reclaim
Vibrant, nostalgic, and carefree—this collection is filled with pieces that can reclaim the feeling of summer, right at home.
Social Strategy: Create a robust launch week approach, showcasing favorite scenes of creative leaders early in the season to give a holistic view of the summer. Mimic key marketing campaigns with hero imagery while integrating video content. Aim to help guests see a throughline between social, email, and our site to keep Magnolia top of mind for new summer decor.
strategy + planning
impressions: 14.7M | engagements: 252.2K | video views: 6.1M | engagement rate: 1.7%
Holiday ‘23— connection
Joy awaits... Our 2023 holiday collection. Take in the season’s magic and wonder centered around the joy to come.
Social Strategy: Delight guests with the holiday season and make them feel immersed in new holiday products. Remind guests of the nostalgia and traditions of seasons past while connecting and creating new memories in the current season.
strategy + planning
impressions: 14.4M | engagements: 388.8K | video views: 9.6M | engagement rate: 2.7%
